Entering the streaming wars
A business challenge
Changing landscape of streaming services has weakened NBCUniversal traditional revenue streams, heavily reliant on 3rd parties sources.
Launch a best in class streaming service scalable to 35M subscribers by 2024.
Ambition
Last to market.
Best in market.
Creative Idea
The best of streaming
meets the best of TV.
Peacock Product, Investor Day Demo
Peacock, Product iterations
“What you guys all accomplished is equivalent to a moon shot in my book. To manifest that into existence, under an impossible deadline, is remarkable. Never accepting good-enough is where innovation is born.”
— Matt Strauss, Chairman, Peacock and NBCUniversal Digital Enterprises
“The layout, aesthetic, and actually usefulness dwarfs HBO Max.”
Peacock, Product Case Study
“In a crowded landscape dominated by Netflix and Disney+, Peacock is taking a unique route to streaming with (…) unorthodox features.”
— Fast Company
Peacock Kids, Product Walk Thru
“Across the board, we're better than expectations. We didn't expect this many sign-ups, we didn't expect people to come back as frequently as they're coming back and we didn't expect people to watch as long as they're watching once they come back.”
— Jeff Shell, CEO of NBCUniversal
Peacock Sports Identity
Peacock Product Design
“A smarter approach to streaming: Whether you consider NBC’s Peacock to be must-see TV or not, you’ve got to respect its entry into the streaming wars. (…) Even better, it launched with a set of linear streaming channels for all those times when you don’t know what to watch. The SNL channel is pure comfort food..”
— Fast Company
53million+ subscribers since launch.
“NBC’s Peacock Is the
Netflix Alternative
I’ve Been Waiting For”
— Gizmodo